Podcast Marketing for Experts & Professional Services Firms
Grow your network, humanize your brand, and create endless content.
A more human approach to marketing
✓ Differentiate your marketing
Stand out from your competitors with a podcast that serves your niche.
✓ Humanize your brand
Build familiarity and trust with your buyers before they reach out.
✓ Create a library of content
Turn episodes into blog posts, newsletters, video clips and more.
Why launch a podcast?
See if a business podcast is right for you. This video breaks down research on nearly 300 business podcasts in professional services industries.
Watch the video below to learn more ↓
Podcast Portfolio
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![Cover art for Ground Transportation Podcast featuring illustrations of a bus, SUV, and van in black with gold accents, with logos for Driving Transactions and Professional Training.]()
Ground Transportation Podcast
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![Poster for 'Accounting for Innovation' featuring photos of Jody Padar and Matt Tait.]()
Accounting for Innovation
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![Headshot of a smiling middle-aged man with dark hair, a beard, wearing a blue suit jacket and a checkered dress shirt, against a plain white background.]()
“John did an incredible job of giving direction on topics we should be covering. He did research on what would be most specific and relevant. Highly recommend him if you're ready to start creating content.
Matt Haney, Founder, Sinclair Ventures
Business Podcast Insights
Straight to Your Inbox
Have questions about business podcasts?
We have answers for these frequently asked questions.
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Even if you have 0 followers, a podcast can accelerate your network growth and flip the power dynamic, unlocking strategic conversations you normally wouldn’t be able to have. Here’s how:
Nail Your Niche Point of View
Use the Podcast to Accelerate Your Networking
Publish 2-3 Episodes at Launch
Distribute Through Platforms You Already Use
Read more in this article, How to Start a Podcast With No Audience.
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Let’s break down the numbers. According to Listen Notes, there are 3.6 million podcasts available for consumption. According to Exploding Topics, “Business” podcasts represent 8.9% of all podcast genres.
Here’s where it gets interesting. According to Podcast Industry Insights, less than 25% of podcasts in the ‘business’ genre were active, having released a new episode within the most recent 90 days.
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People listen to podcasts for a variety of different reasons. According to a December 2022 survey of 5,132 U.S. adults (18+) by Pew Research, 60% cited “entertainment” as the most common “major reason” for listening to podcasts. Some 55% say that learning is a major reason for listening, and 52% say a primary reason is to have something to listen to while they do something else.
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Professionals are people, too. According to a survey of over 2,700 users by LinkedIn, 44% of department heads, VPs, owners, and C-suites listen to podcasts. The same study showed 39% of LinkedIn users in the U.S. listen to podcasts.
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According to Podcast Insights, 49% of podcast listeners tune in from home, while 22% listen in the car. Research from Demand Sage shows that 79% of podcast listeners in the U.S. tune in from their smartphone. More than 60% of all podcast media consumption happens on Spotify or Apple Podcasts.
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Your ideal podcast length may vary based on a number of different factors. However, take into consideration that the average commute is 25 minutes, the average time to mow a lawn is 45 minutes, and the average workout duration is 20 minutes.
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Many podcast listeners discover new shows on YouTube, and subscribe on Apple/Spotify. Incorporating video into your production process (without degrading the audio experience) enables new ways to promote your show.
Business Podcast Examples and Insights
