Podcasting Built for Professional Services
Drive qualified leads, build high-trust relationships, and create endless content.
Build a media brand powered by personality
✓ Amplify your expertise
Bring your authentic voice directly to your ideal buyers where they hang out: LinkedIn, YouTube, conferences, and other live events.
✓ Humanize your brand
No one can replicate your stories and lived experiences. Share your personality to build familiarity and trust with your buyers at scale.
✓ Create a content flywheel
Fuel multiple marketing channels with efficient workflows. Turn episodes into articles, white papers, newsletters, video clips and more.
In Their Own Words
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![A woman with long dark hair smiling, wearing a light gray sweater, sitting indoors with green plants in the background.]()
"[Red Cedar] provides quality work, great communication & excellent professionalism! "
Amanda Ziadeh, Director of Content at WashingtonExec,
Host, Humble Beginnings and Rookies To Rockstars -
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"I want to give a shoutout to Red Cedar Marketing. If you want to start a podcast the right way , or if you have an existing podcast and want to take it to the next level, John is your man."
Aaron Moncur, Founder or Pipeline Design & Engineering,
Host of Being An Engineer -
![A young man with blond hair and a beard standing outdoors near water, wearing a white shirt.]()
"[Red Cedar] was really helpful in getting us to shift into gear and get our podcast initiative started."
Austin McNair, Head of Marketing at Hinge,
Host of Spiraling Up -
![Headshot of a smiling middle-aged man with dark hair, a beard, wearing a blue suit jacket and a checkered dress shirt, against a plain white background.]()
“[Red Cedar] did an incredible job of giving direction on topics we should be covering. They did research on what would be most specific and relevant. Highly recommend if you're ready to start creating content.
Matt Haney, Founder or Sinclair Ventures,
Host of The Scalability Code -
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"I can honestly say John Tyreman is one of the best marketers I've worked with. He has a rare balance of strategy and in-the-weeds implementation and follow-through. 5 stars.”
Callie Murray, Co-Founder, Same Page HR
Podcasts By Red Cedar
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![Cover art for Ground Transportation Podcast featuring illustrations of a bus, SUV, and van in black with gold accents, with logos for Driving Transactions and Professional Training.]()
Ground Transportation Podcast
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![Digital graphic advertising a professional services marketing event called 'Spiraling Up,' featuring three diverse professionals with highlighted borders, the event is presented by Hinge, and has a dark blue background with yellow and white elements.]()
Spiraling Up
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![Podcast artwork for 'Breaking BizDev' which beats up, breaks down, and redefines business development for the professional services firms of tomorrow.]()
Breaking BizDev
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School District Superheroes
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![Cover image for a podcast titled 'The Scalability Code' with a headshot of Matt Haney, featuring a dark background, torn paper design, and text in bold white and orange fonts.]()
The Scalability Code
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On The Lake with James Pitropov
Podcast Marketing Services
Podcast Audit + Strategy
First, we audit your existing podcast, establish performance benchmarks and identify growth opportunities. Then, we co-create a strategic roadmap to put changes into practice and bring the strategy to life.
Live Recording Support
Whether you are recording on-site at a conference or remotely from your office, we offer live recording support so that you have someone to troubleshoot technical issues and make sure you and your guest have a first-class recording experience.
Social Media Management
Distribute your podcast content where your ideal clients spend time. Whether that’s LinkedIn, Facebook, Instagram, YouTube, or other channels, our team helps you spread the word and accelerate audience growth.
Audience Engagement
Take podcast marketing to the next level by engaging with listeners in new ways. Develop custom surveys, host live webinars, send direct mail, or explore other new ways to engage with your audience.
Full Episode Production
Your time is too valuable to spend hours on video editing. Work with a team that has produced over 500 episodes for business podcasts. We know how to use cold opens, intros, outros, mid-rolls, b-roll, scene changes, and other dynamic production elements.
Direct Outreach Support
Whether you need to source guests for your interview show, or want to pitch yourself as a guest on other shows, leverage your podcast producer as a resource to generate conversations with key relationships.
Video Clip Production
AI tools churn out dozens of clips, but a pair of heads spewing word salads gets boring. Our team takes it much further. We focus on finding clips that serve a strategic purpose, and make sure they stand out in the feed with b-roll, thumbnails, and other dynamic elements.
Sponsorship Development
Monetize your podcast or offset production costs with sponsorships. First, we establish the approximate media value of your existing assets, then research the market to identify sponsorship targets. Then, we develop a sponsorship solution that works for all parties.
Podcast Launch Support
Launch your podcast with momentum. Our team will help you build out your podcast brand and positioning, design show artwork, establish RSS feed, YouTube channel, and an operation to support ongoing production and a regular publishing cadence.
The State of Business Podcasting
Our research on 147 hosts and listeners of business podcasts shines a light on the benefits, challenges, and opportunities for business podcasters today and how you can attract and retain quality listeners.
Watch the video to learn more
Weekly insights for business podcasters
Frequently Asked Questions
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Even if you have 0 followers, a podcast can accelerate your network growth and flip the power dynamic, unlocking strategic conversations you normally wouldn’t be able to have. Here’s how:
Nail Your Niche Point of View
Use the Podcast to Accelerate Your Networking
Publish 2-3 Episodes at Launch
Distribute Through Platforms You Already Use
Read more in this article, How to Start a Podcast With No Audience.
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Let’s break down the numbers. According to Listen Notes, there are 3.6 million podcasts available for consumption. According to Exploding Topics, “Business” podcasts represent 8.9% of all podcast genres.
Here’s where it gets interesting. According to Podcast Industry Insights, less than 25% of podcasts in the ‘business’ genre were active, having released a new episode within the most recent 90 days.
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People listen to podcasts for a variety of different reasons. According to a December 2022 survey of 5,132 U.S. adults (18+) by Pew Research, 60% cited “entertainment” as the most common “major reason” for listening to podcasts. Some 55% say that learning is a major reason for listening, and 52% say a primary reason is to have something to listen to while they do something else.
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Professionals are people, too. According to a survey of over 2,700 users by LinkedIn, 44% of department heads, VPs, owners, and C-suites listen to podcasts. The same study showed 39% of LinkedIn users in the U.S. listen to podcasts.
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According to Podcast Insights, 49% of podcast listeners tune in from home, while 22% listen in the car. Research from Demand Sage shows that 79% of podcast listeners in the U.S. tune in from their smartphone. More than 60% of all podcast media consumption happens on Spotify or Apple Podcasts.
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Your ideal podcast length may vary based on a number of different factors. However, take into consideration that the average commute is 25 minutes, the average time to mow a lawn is 45 minutes, and the average workout duration is 20 minutes. These are all activities frequently associated with podcast consumption.
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Many podcast listeners discover new shows on YouTube, and subscribe on Apple/Spotify. Incorporating video into your production process (without degrading the audio experience) enables new ways to promote your show.
Business Podcast Examples and Insights
