Podcasting allows B2B and professional services firms to differentiate their marketing strategy in a more human way. It offers a unique platform for B2B and professional services firms to showcase expertise, build thought leadership, and engage with their target audience. It allows for in-depth discussions, sharing industry insights, and establishing a brand voice that resonates with your audience.

Great podcast content starts with research and understanding your business, industry, and target audience. We work closely with your team to identify key topics, industry trends, and relevant guests. We then develop a content strategy that aligns with your brand, ensuring each episode adds value to your audience and supports your business objectives.

Red Cedar specializes in B2B and professional services podcasting, and we bring a unique blend of industry expertise and technical proficiency to every project. We prioritize quality audio production, strategic content development, and a comprehensive understanding of the specific challenges and opportunities within your industry.

Your team can be as involved as they want in the production process. We offer up to two (2) rounds of edits/revisions per asset produced so you can provide feedback. We offer suggestions, recommendations and collaborate with you throughout the process to make sure your podcast reflects your brand identity and messaging. Regular check-ins and approvals are built into our process to guarantee your satisfaction with the final product.

First, we work with your team to understand how your podcast fits into your overall marketing strategy. Within the first three-to-six months after launch we track leading indicators of performance, including download numbers, social media impressions, and listener feedback. Then, we look at core performance indicators identified within the podcast strategy.