Podcast Strategy Services
Get the most out of your podcast. Position your show so it serves both your business and your ideal listeners.
Podcast Marketing Strategy
Work with a seasoned B2B marketer, podcast host and producer. With our podcast strategy services, we consider the podcast’s role within your broader marketing strategy.
Podcast Launch Strategy
There are many things that you must consider for a successful podcast launch. With our podcast launch services, we will help you name your show, position it for success, set up operations, build evergreen assets, and verify your show on Apple, Spotify, and Google.
Ideal Listener Profile
With our podcast strategy services, we consider your ideal listener. What role do they play within their organization? When are they listening to podcasts? What channels do they spend time on? This profile is a foundational piece of a successful podcast strategy.
Podcast Positioning
Depending on your business goals and marketing objectives, your show could be positioned in a variety of ways. Connect the dots to your business goals to set your show up for long-term success.
Podcast Content Strategy
With a podcast, you can create audio, video, and text-based content from a single source. With our podcast content strategy services, you will be able to reach ideal buyers in new and creative ways.
Analytics & Reporting
How do you measure success of a business podcast? With our podcast strategy services, we analyze performance and identify strengths and areas to improve.
"I've worked with John for months and can honestly say he's one of the best marketers I've worked with. He has a rare balance of strategy and in-the-weeds implementation and follow-through. 5 stars.”
Callie Murray, Co-Founder, Same Page HR
From the Portfolio: Successful Podcast Launches
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What's in it for them?
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A/V Marketing
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The Visible Expert
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Digital Marketing Troop
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Breaking BizDev
“John has one of the most creative marketing minds I've had the pleasure to work with.”
Kurt Lambert, VP SEO + Content, Silverback Strategies
“John is great at making the complex simple.”
Neil Welsh, CEO, Silverback Strategies
Podcast Strategy Services FAQs
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Let's be real. Your podcast probably won't generate leads right away. But that doesn't mean it won't in the future.
You'll need to measure success in different ways in the first 6-12 months. Here are a few (other) ways podcasts can have a business impact before directly contributing to revenue:
• Used to enable sales conversations
• Increased social media engagement
• Increased content production efficiency
• Stronger personal brands of internal experts
• Resource for internal training & development
• Regular source of qualitative market research
• Used as a proof point in speaking gig applications
• Job candidates mention the podcast in interviews
• Vehicle to collaborate with influencers & partnersFind a way to measure these, and you'll have a data story that supports your podcast as a long-term marketing investment.
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Your listeners need to care. So you’ll need to think about that—why should your target audience listen to your podcast in the first place?
According to a December 2022 survey of 5,132 U.S. adults (18+) by Pew Research, the most common “major reason” for listening to podcasts is for entertainment, as cited by 60% of respondents. Some 55% say that learning is a major reason for listening, and 52% say a primary reason is to have something to listen to while they do something else. Here are the main reason people listen to podcasts:
• To get new ideas
• To be entertained
• To learn how to do something
• To hear other people’s opinions
• To become encouraged or inspired
• To stay up to date on current events
• To have something to listen to when doing something else
About Red Cedar
Red Cedar Marketing is a podcast marketing agency for B2B and professional services firms. After a decade of marketing experience, John Tyreman founded Red Cedar in 2022. When you work with John you get a podcast strategist, producer, and marketer all in one.